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Chapter 1. Leadership Is Influence

Danny Meyer: Personal interview with the authors, 2011. Any reference to Danny Meyer or his restaurants is drawn from this interview unless otherwise cited.

Rich Sheridan: Personal interview with the authors, 2011. Any reference to Rich Sheridan or Menlo Innovations is drawn from this interview unless otherwise cited.

Personal change: Change Anything Labs, Influencing Behavior Change survey (October 2007).

Recidivism: Patrick Langan and David Levin, “Recidivism of Prisoners Released in 1994,” Bureau of Justice Statistics Special Report (Washington, DC: Department of Justice, Office of Justice Programs, June 2002).

Chapter 2. The Three Keys to Influence

Guinea worm: Donald Hopkins, personal interview with the authors, May 3, 2006. Any reference to Dr. Donald Hopkins, Guinea worm disease eradication, or the Carter Center is drawn from this interview unless otherwise cited.

Medical deaths: Don Berwick, personal interview with the authors, 2006. Any reference throughout the book to Don Berwick or his work is taken from this interview unless otherwise cited. Information is taken from a report by the National Academy of Sciences: Linda Kohn et al., To Err Is Human: Building a Safer Health System (Washington, DC: National Academies Press, 1999).

Fundación Paraguaya: Martin Burt, personal interview with the authors, 2011. Any reference to Martin Burt or Fundación Paraguaya is drawn from this interview unless otherwise cited.

Soviet Union: Marshall Goldman, U.S.S.R. in Crisis: The Failure of an Economic System (New York: Norton, 1983), p. 32.

U.S. Army sexual assault statistics: Lt. General Tom Bostick, personal interview with the authors, 2012. Information is taken from Fiscal Year 2011 Annual Report on Sexual Assault in the Military (Washington, DC: Department of Defense, 2012).

YMCA pools: Kevin Trapani of Redwoods Insurance Group, personal interview with the authors, October 2006.

KIPP Schools: David Levin and Mike Feinberg, personal interview with the authors, 2006. Information is taken from the KIPP College Completion Report 2011 found at http://www.kipp.org/files/dmfile/ExecutiveSummary.pdf.

Chapter 3. Find Vital Behaviors

King’s birthday present: Praphan Phanunphack, interview with authors, 2006. Dr. Phanumphack is the director of the Red Cross AIDS Research Center in Thailand.

AIDS statistics: Anupong Chitwarakorn and Jai P. Narain, eds., “HIV/AIDS and Sexually Transmitted Infections in Thailand: Lessons Learned and Future Challenges,” AIDS in Asia: The Challenge Continues (New Delhi, India: Sage Publications, 2004).

Five million cases: Reported by Prime Minister Shinawatra in his opening speech at the 15th International AIDS Conference, Bangkok, Thailand, July 11, 2004.

Wiwat Rojanapithayakorn: Personal interview with the authors, 2006. Any reference to Dr. Wiwat or the 100% Condom Campaign in Thailand is drawn from this ...

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